brand logo
SEE ALL JOBS

Senior Content Manager

Bangalore, Marketing
JOB DESCRIPTION
Work Location : Bangalore
Reports To:  Business head - Marketing

Our Cause:
Rapido is India’s largest bike taxi player focused on solving the first and last mile connectivity problem for India. The primary focus is mobility and changing all facets of mobility across India.
We believe that 2 Wheeler are the right mode of transport for developing countries like India and have much more scope than 4 wheelers, which is also reflected in the fact that the number of 2 wheelers is significantly more than the number of 4-wheelers.
We have operations in close to 100 cities and are the undisputed market leader in this space. Growing close to 500% year-on-year, we have ambitious targets set for ourselves in the future as well.

Role and Responsibilities:
  • Develop a content strategy  aligned with short-term and long-term marketing targets
  • Collaborate with marketing and  design teams to plan and develop site content, style, and layout
  • Use content management systems to   analyse website traffic and users engagement metrics
  • Liaise with different departments  to ensure brand consistency & optimize content according to SEO for all platforms/websites/offline
  • Product communications, video
  • Experience in commercial writing
  • A strong record in creating  immaculate copy that stands out from the crowd
  • A persuasive and confident  approach to creativity
  • Excellent communication skills  and effective team management capabilities
  • Familiarity with creative  processes and techniques – including digital media
  • A good sense of humor
  • Experience in commercial writing
  • A strong record in creating  immaculate copy that stands out from the crowd
  • A persuasive and confident  approach to creativity
  • Excellent communication skills and effective team management capabilities
  • Familiarity with creative processes and techniques – including digital media
  • A good sense of humor
Education and Experience:
  • BSc/MSc degree in Journalism, Mass Communication, Marketing or relevant field
  • 5 to 12 Years
Interview Process:
  • Round 1 – Assignment
  • Round 2 – Managerial Discussion
  • Round 3 – BU Head Discussion
  • Round 4 – Founder’s Discussion
  • Round 5 – HR Discussion
WHY SHOULD YOU JOIN RAPIDO:
We’ve scaled 10x within 1 year and currently doing 3.5+ Lakh orders per day. Our growth outshines our goals and we want you to be a part of the growth solving fundamental mobility problems for India. You can be part of the team that is helping daily commuters with economic and quicker rides. At Rapido, we take our work seriously and are proud of the associations we have built along the way. But then, we also know how to have fun. With a seamless communication structure and a “no cubicle culture”, the people here are extremely approachable. You will have several opportunities to exercise your potential, you won’t be disappointed. We break the regular office monotony and believe in free-flowing work culture.

SHARE USING