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Media Manager

Bangalore, Marketing
JOB DESCRIPTION

Work Location: Bangalore
Reports To:VP Marketing
OUR CAUSE
We are a passionate bunch of technologists, product and operationally savvy folks who believe in solving the last mile problem for India. Our primary focus is mobility and changing all facets of mobility across India and not just in Metros.

Roles and Responsibilities:
• Leading & Managing mass media and provide guidance to the brand teams on leveraging opportunities in the offline/digital/BTL arena keeping in mind brand business tasks
• Work closely with media agencies and brand/regional teams and ensuring successful implementation & execution of all media plans
• Recommend the right media priorities, mix, weights, schedule and so on, using competitive benchmarking, campaign insights and consumer truths
• Provide critical inputs for enhancing effectiveness and efficiencies on the Planning, Buying and Creative fronts
• Develop & maintain benchmark media processes & improve upon the same
• Utilize available media vehicles effectively & create new opportunities/innovations at tactical and strategic levels
• Actual hands-on exposure to all forms of media Including TV, Radio, Print, Out of home, online.
• Understanding of Affiliate network and management
• Exposure to digital from a strategic planning perspective
• Analytical skills and understanding of media markets, both technical & operational
• Managing diverse & multiple teams from marcom, Regional teams, agency and publisher sides
• Ability to deliver in a fast-paced environment
• Personal desire & capability to improve existing best practices

Qualification: BE/BTech with MBA in Marketing/relevant course
Skills: Integrated Marketing, Media Buying, Media Planning, Interactive Marketing, Affiliate Networks, Media Strategy, ATL & BTL Marketing
Tools:BARC, TGI, Hasoffers, IRS

Interview Process:
  • Round 1 – Discussion with VP Marketing
  • Round 2 – Discussion with Co-Founder
  • Round 3 – HR Round
WHY SHOULD YOU JOIN RAPIDO?
We’ve scaled 10x within 1 year and currently doing 3.5+ Lakh orders per day. Our growth outshines our goals and we want you to be a part of the growth solving fundamental mobility problems for India. You can be part of the team that is helping daily commuters with economic and quicker rides.
At Rapido, we take our work seriously and are proud of the associations we have built along the way. But then, we also know how to have fun. With a seamless communication structure and a “no cubicle culture”, the people here are extremely approachable. You will have several opportunities to exercise your potential, you won’t be disappointed. We break the regular office monotony and believe in free-flowing work culture.

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