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Senior Manager -Social Media

Bangalore, Marketing
JOB DESCRIPTION
Work Location: Bangalore
Reports To: VP Marketing
Direct Reports: Yes
People Management (Yes/No): Yes

Our Cause:
Rapido is India’s largest bike taxi player focused on solving the first and last mile connectivity problem for India. The primary focus is mobility and changing all facets of mobility across India.
We believe that 2 Wheeler are the right mode of transport for developing countries like India and have much more scope than 4 wheelers, which is also reflected in the fact that the number of 2 wheelers is significantly more than the number of 4-wheelers.
We have operations in close to 100 cities and are the undisputed market leader in this space. Growing close to 500% year-on-year, we have ambitious targets set for ourselves in the future as well.
About the role:
Lead social media along with the Brand team and manage all the Marcom & social media campaigns . This role will lead the social media &. Brand strategy efforts at Rapido. Will work directory with the marketing head.
The incumbent will manage stakeholders across digital marketing, brand, product, business and alliances.- If you are an idea person and just eat, sleep and breathe social media then you should certainly meet us-

Social Media centric Responsibilities :-
Create Rapido's social media strategy across platforms like Facebook, Twitter, Instagram, Pinterest, Youtube, Snapchat, LinkedIn and Wordpress blog with inputs from both internal and external stakeholders.
  • Plan social media campaigns (communications, contests etc.) in line with the strategy, organizational objectives and budget allocations.
  • Manage social media campaigns and day to day activities across all Social media platforms.
  • Create and maintain an exhaustive Social media calendar
  • Achieve brand objectives (qualitative & quantitative) as per brand guidelines with integrated  marketing plan.-Responsible for enhancement and representation of Brand image at all touch points.
  • Plan and Implement Cross promotional tie-ups & activities with other brands.
  • Lead dynamic content and video strategy and create and manage the content calendar.
  • Blogger outreach: Manage a blogger outreach program which will be used for creation of content for Rapido blog.
  • Detailed Reporting and Monitoring of Social media performance across platforms
  • Weekly performance reporting of all Social media platforms-
  • Develop benchmark metrics to evaluate social media campaigns and report on campaign effectiveness.
  • Monitor Social media trends and activities of main competitors
Content Based Responsibilities :-
  •  Managing the content for Rapido blog to ensure that the blog gets highly shareable content and also ranks in terms of organic traffic.
  • Copywriting for Offline communication across different cities with Rapido operations. Needs to maintain a cordial relationship with City marketing managers to understand their requirements so that the same can be incorporated in the creatives.
  • Needs to know effective copywriting in different styles viz. blogs, twitter, Facebook etc. Knowledge of writing for Search Engine Optimization is an added advantage.
  • Good command over grammar, punctuation and language.
  • Needs to have flair to understand Rapido's products and services and so that the same can be presented in a lucid manner across online and offline creatives.
EXPERTISE AND QUALIFICATIONS
Requirements: 
  • 9+ years of experience in managing social media and content (Preferably from FMCG/FMCD,E-commerce or start-up background)
  • MBA or post-graduation in communications/advertising will be an advantage
  • Strong creative writing skills with command on grammar
  • Exuberant communication skills - both written and verbal
  • Proven track record of strategizing and executing on content plans
  • Analytics and number driven with good excel skills
  • Hands-on knowledge of various social media reporting tools like - Meltwater, lexis , Brandwatch will be an added advantage
  • Creative, proactive, team player and ability to multitask
  • Can work with senior management in a cross functional team setting across geographies
Interview Process:
  • Round 1 – Discussion with VP Marketing
  • Round 2 – Discussion with Co-founder
  • Round 3 – HR Discussion
Why Rapido?
We’ve scaled 10x within 1 year and currently doing 3.5+ Lakh orders per day. Our growth outshines our goals and we want you to be a part of the growth solving fundamental mobility problems for India. You can be part of the team that is helping daily commuters with economic and quicker rides.
At Rapido, we take our work seriously and are proud of the associations we have built along the way. But then, we also know how to have fun. With a seamless communication structure and a “no cubicle culture”, the people here are extremely approachable. You will have several opportunities to exercise your potential, you won’t be disappointed. We break the regular office monotony and believe in free-flowing work culture.
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